Browse Title Index


 
Issue Title
 
Vol 7, No 1 (2014) The Future of Business and Industrial Marketing and Needed Research Abstract   PDF
Wesley J. Johnston
 
Vol 8, No 3 (2015) The interface of value creation and service process: A categorization of the relevant perspectives and an integrative framework Abstract   PDF
Hannu Makkonen
 
Vol 5, No 4 (2012) The Role of Norms in Early Stages of Business Relationships: An Action Research Approach Abstract   PDF
Christoph M. Ott
 
Vol 9, No 1 (2016): Special Issue: Services Marketing Workshop 2015 The Scentscape: An Integrative Framework Describing Scents in Servicescapes Abstract   PDF
Marc Girard, Anna Girard, Anna-Caroline Suppin, Silke Bartsch
 
Vol 9, No 1 (2016): Special Issue: Services Marketing Workshop 2015 Understanding and Managing Service Productivity – A Literature Review Abstract   PDF
Mirjam Dobmeier
 
Vol 9, No 1 (2016): Special Issue: Services Marketing Workshop 2015 Understanding the Effects of the Presence of Others in the Service Environment – A Literature Review Abstract   PDF
Kathrin Albrecht
 
Vol 6, No 2 (2013) Using CLV concept for marketing budgets allocation Abstract   PDF
Olga К Oyner, Olga Sukhorukova
 
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