Browse Title Index

Issue Title
Vol 7, No 1 (2014) A Case Study of the Development of Trust in a Business Relation: Implications for a Dynamic Theory of Trust Abstract   PDF
Yimin Stephanie Huang, Ian F. Wilkinson
Vol 5, No 1 (2012) A Model of Manufacturer-Driven Governing Mechanisms and Distributor Performance Abstract   PDF
Harash J. Sachdev, Russell G. Merz
Vol 5, No 2 (2012) A Service-Based Systems View of Cultural Heritage Abstract   PDF
Sergio Barile, Massimo Montella, Marialuisa Saviano
Vol 7, No 1 (2014) Advancing Industrial Marketing Theory: The Need for Improved Research Abstract   PDF
Peter LaPlaca
Vol 6, No 1 (2013) An Integrated Approach to Customer Value: A Comprehensive-Practical Approach Abstract   PDF
Nataša Golik Klanac
Vol 5, No 2 (2012) An Introduction to the Viable Systems Approach and its Contribution to Marketing Abstract   PDF
Sergio Barile, Jaqueline Pels, Francesco Polese, Marialuisa Saviano
Vol 6, No 4 (2013) Beyond sporadic actions: How to approach multi-party stakeholder collaboration in service development Abstract   PDF
Päivi J. Tossavainen
Vol 7, No 2 (2014) Brand creation via design and modularization – SMEs in international B2B markets Abstract   PDF
Olavi Uusitalo
Vol 6, No 1 (2013) Business Challenges of SMEs Providing ICT-Solutions for Wellness and Healthcare Domains Abstract   PDF
Päivi Jaring, Minna Pikkarainen, Timo Koivumäki
Vol 8, No 2 (2015) CASE: Managing Customer Relationship Gaps at SKF Abstract   PDF
Fredrik Nordin, Danilo Brozovic, Christian Kowalkowski, Mats Vilgon
Vol 7, No 3 (2014) CASE: Managing Key Account Disruption in the Logistics Industry Abstract   PDF
Carolin Wernicke, Samy Saab, Michael Kleinaltenkamp
Vol 7, No 1 (2014) CASE: Reinventing the Container Shipping Industry Abstract   PDF
Jens Geersbro, Thomas Ritter
Vol 5, No 3 (2012) Conceptualization and Measurement of Key Account Management Orientation Abstract   PDF
Spiros Gounaris, Nektarios Tzempelikos
Vol 6, No 3 (2013) Coping with alternatives in sales organisations: Experiences from an Italian company Abstract   PDF
Andrea Perna, Silvio Cardinali, Gian Luca Gregori
Vol 9, No 2 (2016) Country-of-Origin Effects in Industrial Goods Markets. Do Country-of-Origin Image Effects Differ for Different Buying Center Members? Abstract   PDF
Michael Justus Reichert, Claudia Fantapié Altobelli
Vol 8, No 1 (2015) CRM Technology and KAM Performance: The Mediating Effect of Key Account-Related Knowledge Abstract   PDF
Hanna Salojärvi, Liisa-Maija Sainio
Vol 9, No 1 (2016): Special Issue: Services Marketing Workshop 2015 Customer Participation in the Customization of Services – Effects on Satisfaction and Behavioral Intentions Abstract   PDF
Lennart Straus, Thomas Robbert, Stefan Roth
Vol 6, No 1 (2013) Customer’s Potential Value: The Role of Learning Abstract   PDF
Hanna Komulainen, Tuija Mainela, Jaana Tähtinen
Vol 6, No 3 (2013) Developing industrial solution offerings: a framework and management guidelines Abstract   PDF
Olli Pekkarinen, Risto T. Salminen
Vol 7, No 3 (2014) Differential effects of product and service innovations on the financial performance of industrial firms Abstract   PDF
Andreas Eggert, Christoph Thiesbrummel, Christian Deutscher
Vol 7, No 1 (2014) Does publish or perish lead to stylish rubbish? Abstract   PDF
Kaj Storbacka
Vol 5, No 1 (2012) Editorial Abstract   PDF
Michael Kleinaltenkamp
Vol 5, No 3 (2012) Editorial Abstract   PDF
Michael Kleinaltenkamp
Vol 7, No 1 (2014) Editorial Abstract   PDF
Michael Kleinaltenkamp
Vol 9, No 1 (2016): Special Issue: Services Marketing Workshop 2015 Editorial Abstract   PDF
Michael Kleinaltenkamp
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