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Author Guidelines

jbm is always keen to receive original articles of theoretical concepts and empirical research, as well as state-of-the-art surveys in the fields of business-to-business marketing, industrial marketing, industrial market management and business market management.

Submitted manuscripts must meet the following

- They are substantially new
- They have not been published before – neither in total (e.g. book chapters) nor in parts (e.g. excerpts)
- They have not been accepted previously for publication
- They are not under momentary consideration by any other publisher
- They will not be submitted elsewhere until a decision is made with regard to their publication in jbm
The only exceptions for the conditions above are papers in conference proceedings being treated as work-inprogress.

All submitted papers should be written in American English in a Microsoft or compatible format.

As a rule, the maximum length of an article is 35 pages including references, tables and figures. Reply papers should normally not exceed 1500 words. Submission Manuscripts must be electronically submitted online on

- Double-spaced throughout
- Times New Roman 12-point font
- Avoid footnotes if possible
- For references use AMA Reference List Style

Title page
- Author(s) name
- Article heading
- Abstract (max. 150 words)
- Author’s line: author name(s), academic title, position and affiliation, contact e-mail address
- On the bottom: proposal for an abbreviated heading for the document header

Content order for papers
- Title page
- Text
- Technical appendices (if required)
- Acknowledgement
- Footnotes (if required)


Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.

  1. The submission has not been previously published, nor is it under review at another journal.
  2. The text adheres to the stylistic and bibliographic requirements outlined in the Author Guidelines, which is found in About the Journal.
  3. If submitting to a peer-reviewed section of the journal, the instructions in Ensuring a Blind Review have been followed.

Copyright Notice

Creative Commons License
Since 2012, vol 5(1), this work is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.


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