Editor-in-Chief
- Michael Kleinaltenkamp, Freie Universität Berlin Marketing-Department Arnimallee 11 14195 Berlin Germany
Editorial Advisory Board
- Andreas Eggert, University Paderborn/Germany
- Lars-Gunnar Mattsson, Stockholm School of Economics/Sweden
- Thomas Ritter, Copenhagen Business School/Denmark
- Jeff Tanner, Baylor/Taco University Texas/USA
- Wolfgang Ulaga, IMD Lausanne/Switzerland
- Ian Wilkinson, University of Sydney/Australia
Editorial Review Board
- David Ballantyne, Otago University/New Zealand
- Roger A. Baxter, AUT University/New Zealand
- David Bell, University of Pennsylvania/USA
- Danny Bellenger, Georgia State University/USA
- Joachim Büschken, Katholische Universität Eichstätt/Germany
- Cristian Chelariu, York University/Canada
- Brett Collins, AUT University/New Zealand
- Bernard Cova, Euromed University Marseille/ France
- Frédéric Dalsace, HEC School of Management Paris/France
- Andreas Eggert, University Paderborn/Germany
- Michael Ehret, Nottingham Trent University/UK
- Martin Eisend, European University Viadrina/ Germany
- Sabine Fließ, FernUniversität in Hagen/Germany
- Jörg Freiling, Universität Bremen/Germany
- Pennie Frow, University of Sydney/Australia
- Jens Geersbro, Copenhagen Business School, Denmark
- Hans-Georg Gemünden, Technische Universität Berlin/Germany
- Mark Glynn, AUT University/New Zealand
- David Gray, Macquarie University/Australia
- Rodrigo Guesalaga, Pontifi cia Universidad Catolica de Chile/Chile
- Steffen Herm, Technical University Berlin/Germany
- Frank Jacob, ESCP-EAP/Germany
- Wesley J. Johnston, Georgia State University Atlanta/USA
- Mathew Joseph, St. Mary’s University/USA
- Manish Kacker, McMaster University/Canada
- Vishal Kashyap, Xavier University/USA
- Henning Kreis, Freie Universität Berlin/Germany
- Werner Kunz, University of Massachusetts Boston/ USA
- Peter LaPlaca, Hartford University/USA
- Dr Vicki Little, University of Auckland
- Helge Loebler, Universität Leipzig/Germany
- Brian Low, University of Western Sydney/ Australia
- Pacha Malyadri, Osmania University/India
- Paul Matthyssens, University of Antwerpen & Limburg/Belgium
- Kurt Matzler, Innsbruck University/Austria
- Christopher J. Medlin, University of Adelaide/Australia
- Professor Stefanos Mouzas, Lancaster University/UK
- Marcel Paulssen, Université de Genève/Switzerland
- Adrian Payne, University of New South Wales/ Australia
- Saara Pekkarinen, University of Oulu/Finnland
- Jaqueline Pels, Universidad Torcuato Di Tella/ Argentina
- Carolin Plewa, The University of Adelaide/Australia
- Olaf Plötner, esmt Berlin/Germany
- Martin Reckenfelderbäumer, Wissenschaftliche Hochschule Lahr/Germany
- Mario Rese, Ruhr-Universität Bochum/Germany
- Thomas Ritter, Copenhagen Business School/Denmark
- Sicco Santema, TU Delft/The Netherlands
- Lisa Scheer, University of Missouri/USA
- Carsten Schultz, Christian-Albrechts-Universität zu Kiel/Germany
- Christina Sichtmann, University of Vienna/Austria
- Ivan Snehota, Università della Svizzera italiana/ Switzerland
- Albrecht Söllner, European University Viadrina/ Germany
- Robert Spencer, Euromed School of Management/ France
- Kaj Storbacka, University of Auckland Business School, New Zealand
- Zhilong Tian, Huazong University/China
- Wolfgang Ulaga, IMD Lausanne/Switzerland
- Olavi Uusitalo, Tampere University of Technology/ Finnland
- Markus Voeth, Universität Hohenheim/Germany
- Rolf Weiber, Universität Trier/Germany
- Thomas Werani, Johannes Kepler Universität/Austria
- Doctor Andy Wood, West Virginia University/USA
- Charles Wood, University of Tulsa/USA
- Louise Young, University of Western Sydney/Australia
- Judy Zolkiewski, Manchester Business School/UK
- Dirk Zupancic, University of St. Gallen/Switzerland
Editorial Management
- Jana Möller, Freie Universität Berlin Marketing-Department, Germany