The jbm was launched on the occasion of the 1st International Conference on Business Market Management on March 12-14, 2006 in Berlin. Since March 2012 jbm publishes via OpenAccess.
Since 2012 jbm operates as an Open Access Journal. The journal is thankful for financial support by the DFG (Scientific Library Services and Information Systems (LIS) programme, www.dfg.de/lis).
Background of the journal:
During the past decades business-to-business markets have gained additional significance considering growth and productivity rates worldwide. Increasing international but also electronic commerce has made this sector more important and promising than ever before. For a long time, research has focused on exploring differences between consumer- and business-market approaches. The developmental trends in business-to-business markets provide excellent prospects for academics. There are many opportunities for scholars who want to meet the ambitious challenge not only to identify systematic patterns on business-to-business markets but also to achieve a more sophisticated understanding of relevant influential factors and develop theory-based models for a successful management.
The aim of jbm is to create opportunities for novel ideas and theories as well as strategies for increasing market share which shall be generated from and applicable to business-to-business markets. Experts shall be given the chance to deliver mechanisms to explain a research area that has certainly not yet been explored sufficiently.
Find the contents of the jbm-issues from 2007-2010 at springer link.
Journal ISSN: 1864-0761
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Since 2012, vol 5(1), this work is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.